Social Media Audit
Utilise my social media audit to get an insight into how your business is performing on social media, and how it can be better.
The audit includes:
Account Overview - Analyse and ensure your brand is consistent across all platforms.
Performance Analysis - Focusing on engagement metrics, follower growth and demographics, and identifying top-performing content.
Content Review - Assess the quality of your content and its consistency, check if your content aligns with you brands message and your audiences interests, and identify gaps in your content types.
Audience Insights - Analyse your target audience’s demographics and behaviour, and compare audience data across your platforms.
Competitor Benchmarking - Compare your performance with your competitors, and identify trends or strategies they use successfully.
Engagement & Community Management - Evaluate your response times to comments and messages, and check how well your brand engages with your followers.
Hashtag and SEO analysis - Review your hashtag effectiveness, and check if captions and keywords are optimised for discoverability.
Ad Performance (if applicable) - Review your paid ad results (CTR, ROI, reach), and identify which types of ads are most effective.
SWOT Analysis - Summarise key takeaways and areas for improvement.
Action Plan & Recommendations - Suggest strategies for improvement, and provide a content and engagement plan moving forward.